Wednesday, 14 November 2012

IMPORTANCE OF SEO IN INTERNET MARKETING


SEO l has become one of the main high leverage activities in any online business. The simple fact is that link building will give you a high page rank and a high page rank will rank you higher in the SERP's. Obviously this means more traffic and more money.
If we talk about online business techniques and strategies, there are various factors that hit our mind. Probably the very first step that is considered to be fatal for online business is to have a proper website development. A business person who is going to initiate a new online business usually hires a web designer to get him a customized platform a very important step that is internationalseo .
SEO stands for search engine optimization; the concept is not newer however awareness of SEO has now taken a great move. The concept was first limited to the IT professionals only but now all internet users are sharing this knowledge with each other. It is very vital for the internet marketing in particular to study and apply SEO to their business sites. Before we can see how search engine optimization works for the online business websites, you shall first study about the basic concept of search engine optimization.

You must be using search engines to surf on internet; the role of search engines on internet is just as crucial as use of modem for
internet. The famous search engines include the big name like Google; others include Bing, Yahoo, etc. when you enter some search topic in the search engine bar and press enter, you are exposed to around 10 to 15 links on the first result page; as you scroll down there are buttons showing page 1, page 2, page 3 and so on. This is quiet a common practice to open the top listed search results; isn't it? Yes we do it this way so how does the search engine ranks the search links? Is it random ranking or what?
The answer to the above question is no! It is not any random process but a complete structural algorithm used by the search engine software and the process is called search engine optimization technique or SEO. Search engines like Google use over 200 parameters to rank the websites on a search page. The websites which fulfils the set criterion better than other is ranked high above. Though the algorithms set by every search engine differ a little however the concept of SEO applies to all of them.
Benefits of SEO
Increase Visibility: Once a website has been optimized, it will increase the visibility of your website in search engines. More people will visit your website and it will give international recognition to your products/services.
Long term positioning: Once a website obtains position through a SEO campaign, it should stay there for long term as opposed to PPC (Pay Per Click). SEO is a cheaper and long term solution than any other search engine marketing strategy.
Cost-effective: One of the great benefits of search engine optimization is that it is cost effective and requires the minimum amount of capital for the maximum exposure of your website.
Flexibility: It is possible to reach an audience of your own choice through a seo campaign. You can get traffic according to the organizational strategy to meet the needs and requirements of your choice.
Measurable results: It is a unique quality of seo campaigns that you can quantify the results of seo by positioning reports of search engines, visitor conversion and the other factors of this nature.
There are many companies which are providing seo services but it is very important to check that it is a doing good work .One must see its previous work and records before giving it site.
I hope you will got useful information about SEO from my blog ,Please post your suggestions and comments .
Best regards .